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An unintended consequence of exaggerated maximum-discount tensile price claims
16 references·0 citing·44 second hop
An unintended consequence of exaggerated maximum-discount tensile price claims (2016)An unintended consequence of exaggerated …Reference Price Research: Review and Propositions (2005)Reference Price Research: Rev…Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay (2005)Do Satisfied Customers Really…The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)The Price is Unfair! A Concep…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)The effect of store name, bra…Empirical Generalizations from Reference Price Research (1995)Empirical Generalizations fro…Price, Product Information, and Purchase Intention: An Empirical Study (1994)Price, Product Information, a…Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset (1991)Marketing in an Information-I…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Judgment under Uncertainty: Heuristics and Biases (1975)Judgment under Uncertainty: H…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…Buyers' Subjective Perceptions of Price (1973)Buyers' Subjective Perception…Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)On the psychology of prediction. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
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  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
  • 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,473 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 2005Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay1,204 cited
  • 1994Price, Product Information, and Purchase Intention: An Empirical Study1,005 cited
  • 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset990 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 2005Reference Price Research: Review and Propositions

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845 cited
  • 1995Empirical Generalizations from Reference Price Research793 cited
  • 1973Buyers' Subjective Perceptions of Price731 cited
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