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Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels

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References

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2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,214 cited
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2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
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2004

Measuring Marketing Productivity: Current Knowledge and Future Directions

1,126 cited

1998Customer lifetime value: Marketing models and applications975 cited

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