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The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness
16 references·1 citing·43 second hop
The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness (2016)The Interaction Effects of Mood and Ad Ap…Handbook of consumer psychology (2008)Handbook of consumer psycholo…Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects (2007)Exploring the Cognitive Mecha…The Influence of Approach and Avoidance Motor Actions on Creative Cognition (2002)The Influence of Approach and…The Handbook of affect and social cognition (2001)The Handbook of affect and so…Emotion, cognition, and decision making (2000)Emotion, cognition, and decis…Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories (1999)Consumers' Processing of Pers…Social psychology: handbook of basic principles (1997)Social psychology: handbook o…Mood and judgment: The affect infusion model (AIM). (1995)Mood and judgment: The affect…Constructing reality and its alternatives: an inclusion/ exclusion model of assimilation and contrast effects in social judgment (1992)Constructing reality and its …Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal (1991)Value-Expressive versus Utili…The Role of Mood in Advertising Effectiveness (1990)The Role of Mood in Advertisi…The Role of Attitude Accessibility in the Attitude-to-Behavior Process (1989)The Role of Attitude Accessib…Feelings as information: informational and motivational functions of affective states (1989)Feelings as information: info…Advertising and Promotion Management (1987)Advertising and Promotion Man…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states. (1983)Mood, misattribution, and jud…The effect of brand stories of agricultural products on consumer purchase intentions (2025)The effect of brand stories o…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The theory of planned behavior (1991)The theory of planned behaviour: Reactions and reflections (2011)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Measuring the Involvement Construct (1985)Communication and Persuasion (1986)Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence (1997)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Advances in Consumer Research (2025)The Structure of Psychological Well-Being. (1970)Availability: A heuristic for judging frequency and probability (1973)Affect, accessibility of material in memory, and behavior: A cognitive loop? (1978)Subjective Well-Being (1984)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)The Emerging Field of Emotion Regulation: An Integrative Review (1998)The Psychology of Interpersonal Relations. (1958)The case for motivated reasoning. (1990)Well-being : the foundations of hedonic psychology (1999)Social Influence: Compliance and Conformity (2004)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)Regret in Decision Making under Uncertainty (1982)Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty (1982)Out of Control: Visceral Influences on Behavior (1996)Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions (2005)Dual Tuning in a Supportive Context: Joint Contributions of Positive Mood, Negative Mood, and Supervisory Behaviors to Employee Creativity (2007)Customer engagement: the construct, antecedents, and consequences (2016)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Bad is Stronger than Good (2001)The Benefits of Frequent Positive Affect: Does Happiness Lead to Success? (2005)Affect and Creativity at Work (2005)Human Abilities: Emotional Intelligence (2007)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)Robustness of the Theory of Planned Behavior in Predicting Entrepreneurial Intentions and Actions (2013)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being (2001)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Intrinsic and extrinsic motivation from a self-determination theory perspective: Definitions, theory, practices, and future directions (2020)
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References

  • 1986The Elaboration Likelihood Model of Persuasion9,023 cited
  • 1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.5,128 cited
  • 1997Social psychology: handbook of basic principles4,970 cited
  • 1995Mood and judgment: The affect infusion model (AIM).3,474 cited
  • 1989Feelings as information: informational and motivational functions of affective states1,953 cited
  • 2008Handbook of consumer psychology1,214 cited
  • 2001The Handbook of affect and social cognition996 cited
  • 2000Emotion, cognition, and decision making890 cited
  • 1987Advertising and Promotion Management868 cited
  • 1991Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal763 cited
  • 1989The Role of Attitude Accessibility in the Attitude-to-Behavior Process622 cited
  • 1990The Role of Mood in Advertising Effectiveness539 cited
  • 1992Constructing reality and its alternatives: an inclusion/ exclusion model of assimilation and contrast effects in social judgment475 cited
  • 1999Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories424 cited
  • 2002The Influence of Approach and Avoidance Motor Actions on Creative Cognition

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278 cited
  • 2007Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects205 cited
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    • 2025The effect of brand stories of agricultural products on consumer purchase intentions5 cited