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An application of brand personality to advergames: The effect of company attributes on advergame personality
16 references·5 citing·35 second hop
An application of brand personality to advergames: The effect of company attributes on advergame personality (2016)An application of brand personality to ad…Symbols for Sale (2012)Symbols for SaleEmotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Destination Personality: An A…The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The influence of brand image …Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…How Personality Makes a Difference (2000)How Personality Makes a Diffe…The Malleable Self: The Role of Self-Expression in Persuasion (1999)The Malleable Self: The Role …Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Testing Structural Equation Models. (1994)Testing Structural Equation M…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…Practical Issues in Structural Modeling (1987)Practical Issues in Structura…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising (2021)Moving beyond the content: Th…Identifying the success factors of advergames: a mixed-method approach (2020)Identifying the success facto…A cross-country investigation of customer transactions from online to offline channels (2020)A cross-country investigation…The role of flow for mobile advergaming effectiveness (2019)The role of flow for mobile a…Juegos serios para potenciar la adquisición de competencias digitales en la formación del profesorado (2019)Juegos serios para potenciar …Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. 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(2003)Drivers of consumer–brand identification (2012)Brand authenticity: An integrative framework and measurement scale (2014)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1992Alternative Ways of Assessing Model Fit27,192 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1994Testing Structural Equation Models.14,120 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
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  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
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  • 2005The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective903 cited
  • 1999The Malleable Self: The Role of Self-Expression in Persuasion885 cited
  • 2006Destination Personality: An Application of Brand Personality to Tourism Destinations

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797 cited
  • 2000How Personality Makes a Difference684 cited
  • Cited by

    • 2021Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising72 cited
    • 2019The role of flow for mobile advergaming effectiveness33 cited
    • 2019Juegos serios para potenciar la adquisición de competencias digitales en la formación del profesorado32 cited
    • 2020A cross-country investigation of customer transactions from online to offline channels21 cited
    • 2020Identifying the success factors of advergames: a mixed-method approach9 cited