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• 2019The effects of the standardized instagram disclosure for micro- and meso-influencers569 cited
• 2019The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention530 cited
• 2020When less is more: the impact of macro and micro social media influencers’ disclosure507 cited
• 2021How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value234 cited
• 2021Sustainably sustaining (online) fashion consumption: Using influencers to promote sustainable (un)planned behaviour in Europe's millennials174 cited
• 2021Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment143 cited
• 2022The Importance of Influencer-Message Congruence When Employing Greenfluencers to Promote Pro-Environmental Behavior136 cited
• 2020After fashion film: social video and brand content in the influencer economy40 cited
• 2022Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value33 cited
• 2020Postfeminist performance of domesticity and motherhood during the COVID-19 global lockdown: the case of Chiara Ferragni23 cited
• 2024Role of social media influencer toward environmental involvement and green buying behavior20 cited
• 2022‘Brand, community, lifestyle’: Fashioning an authentic, body positive influencer brand on Instagram