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Assessing Web Content Accessibility of E-Commerce Websites for People with Disabilities

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Digital Accessibility for Disabilities Usability and User Interface Design Assistive Technology in Communication and Mobility

Abstract

In recent years online shopping has grown significantly. Due to the rapid growth of technology, companies also continuing to extend the functionality and design of their Business-to-Consumer (B2C) e-business websites. However, it is also important to adopt web accessibility such as the Web Content Accessibility Guidelines in B2C websites to increase the consumer's satisfaction of all ages and with disabilities. This study analyses 30 Australian B2C websites in accordance to Web Content Accessibility Guidelines (WCAG 2.0) using an automated web service. The result shows that B2C websites in Australia are not paying attention to web accessibility for people with disabilities. However, e-commerce will succeed in meeting WCAG 2.0 by making B2C e-commerce websites accessible to consumer of all ages and with disabilities. Recommendations are proposed in order to improve web accessibility for people with sensory (hearing and vision), motor (limited use of hands) and cognition (language and learning) disabilities in B2C e-commerce websites.

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References

2007A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents 2003Improving web accessibility: a study of webmaster perceptions 2005Beyond Trust 2010Consumer trust and distrust: An issue of website design 2010Accessibility design issues with UK e-government sites 2011The Expertise Effect on Web Accessibility Evaluation Methods 2002Accessibility of Alabama government Web sites 2008Four Types of Disabilities: Their Impact on Online Learning

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2018Gender-Based iTrust in E-Commerce: The Moderating Role of Cognitive Innovativeness 2018SaaS E-Commerce Platforms Web Accessibility Evaluation 2023Accessibility to E-Commerce Websites for People with Disability in Indonesia 2024Enhancing E-Commerce Accessibility Through a Novel Voice Assistant Approach for Web and Mobile Applications 2019Intelligent E-commerce for Special Needs 2022Labour union’s website accessibility and information rights fulfilment among workers with disability

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