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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
16 references·16 citing·35 second hopsampled
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017)Responsible brands vs active brands? An e…Reinventing Marketing to Manage the Environmental Imperative (2011)Reinventing Marketing to Mana…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …When Good Brands Do Bad (2004)When Good Brands Do BadThe Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…Brand trust in the context of consumer loyalty (2001)Brand trust in the context of…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Effects of Brand Awareness on…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Innocence versus Coolness: the influence of brand personality on consumers’ preferences (2023)Innocence versus Coolness: th…Brand personality: Current insights and future research directions (2023)Brand personality: Current in…Exploring the changing role of brand archetypes in customer-brand relationships: Why try to be a hero when your brand can be more? (2022)Exploring the changing role o…Ensuring brand loyalty for firms practising sustainable marketing: a roadmap (2022)Ensuring brand loyalty for fi…The mediating role of brand trust in the relationship between brand personality and brand loyalty (2021)The mediating role of brand t…The effects of corporate governance on the customer’s recommendations: a study of the banking sector at the time of COVID-19 (2021)The effects of corporate gove…The antecedents and consequences of brand personality: a systematic review (2021)The antecedents and consequen…Islamic banks’ brand personality and customer satisfaction: an empirical investigation through SEM (2021)Islamic banks’ brand personal…Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea (2021)Determinants of customer bran…Brand personality appeal in retailing: Comparing fashion- and grocery retailing (2021)Brand personality appeal in r…Brand anthropomorphism, love and defense: does attitude towards social distancing matter? (2021)Brand anthropomorphism, love …The effects of social media brand personality on brand loyalty in the Latvian banking industry (2019)The effects of social media b…Brand equity in social media-based brand community (2019)Brand equity in social media-…Overview of brand personality research with bibliometric indicators (2018)Overview of brand personality…Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty (2017)Examining the moderating role…Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry (2017)Consumer-based virtual brand …A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Dimensions of Brand Personality (1997)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Partial Least Squares Structural Equation Modeling (2017)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1995Building Strong Brands4,432 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 2001Brand trust in the context of consumer loyalty1,340 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
  • 2011Reinventing Marketing to Manage the Environmental Imperative1,024 cited
  • 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited

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  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • Cited by

    • 2017Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty106 cited
    • 2021Brand anthropomorphism, love and defense: does attitude towards social distancing matter?82 cited
    • 2021The mediating role of brand trust in the relationship between brand personality and brand loyalty80 cited
    • 2019The effects of social media brand personality on brand loyalty in the Latvian banking industry72 cited
    • 2018Overview of brand personality research with bibliometric indicators71 cited
    • 2017Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry65 cited
    • 2023Brand personality: Current insights and future research directions49 cited
    • 2022Ensuring brand loyalty for firms practising sustainable marketing: a roadmap47 cited
    • 2021Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea44 cited
    • 2021The effects of corporate governance on the customer’s recommendations: a study of the banking sector at the time of COVID-1941 cited
    • 2023Innocence versus Coolness: the influence of brand personality on consumers’ preferences31 cited
    • 2021The antecedents and consequences of brand personality: a systematic review29 cited
    • 2021Islamic banks’ brand personality and customer satisfaction: an empirical investigation through SEM29 cited
    • 2022Exploring the changing role of brand archetypes in customer-brand relationships: Why try to be a hero when your brand can be more?28 cited
    • 2021Brand personality appeal in retailing: Comparing fashion- and grocery retailing26 cited
    • 2019Brand equity in social media-based brand community23 cited