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Broadening the brandfest: play and ludic agency
16 references·3 citing·44 second hop
Broadening the brandfest: play and ludic agency (2017)Broadening the brandfest: play and ludic …Rabelais and his world (2020)Rabelais and his worldCritical service logic: making sense of value creation and co-creation (2012)Critical service logic: makin…Brand Love (2011)Brand LoveHow Brand Community Practices Create Value (2009)How Brand Community Practices…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Building Brand Community (2002)Building Brand CommunityConsumer Value: A Framework for Analysis and Research (1999)Consumer Value: A Framework f…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…How Consumers Consume: A Typology of Consumption Practices (1995)How Consumers Consume: A Typo…The Anthropology of Performance (1986)The Anthropology of Performan…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…From ritual to theatre : the human seriousness of play (1982)From ritual to theatre : the …Beyond boredom and anxiety (1975)Beyond boredom and anxietyThe Presentation of Self in Everyday Life. (1956)The Presentation of Self in E…Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia (2022)Social media discussion forum…Christmas markets – marketplace icon (2020)Christmas markets – marketpla…Rethinking marketplace culture: Play and the context of context (2019)Rethinking marketplace cultur…Naturalistic inquiry (1985)Using Online Conversations to Study Word-of-Mouth Communication (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The Discovery of Grounded Theory (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. (1990)Framing Processes and Social Movements: An Overview and Assessment (2000)Users of the world, unite! The challenges and opportunities of Social Media (2009)Being and Nothingness (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Handbook of Qualitative Research (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Situated Learning (1991)Situated Learning: Legitimate Peripheral Participation. (1994)Evolving to a New Dominant Logic for Marketing (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Subjective Well-Being (1984)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Handbook of Positive Psychology (2001)Poetics and Performances as Critical Perspectives on Language and Social Life (1990)Consumer Culture and Postmodernism (1993)The Post-Colonial Studies Reader (1996)Rethinking ethnography: Towards a critical cultural politics (1991)Performing Autoethnography: An Embodied Methodological Praxis (2001)Cultural Pragmatics: Social Performance between Ritual and Strategy (2004)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1956The Presentation of Self in Everyday Life.25,991 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1975Beyond boredom and anxiety5,708 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 2020Rabelais and his world3,421 cited
  • 2002Building Brand Community2,654 cited
  • 1986The Anthropology of Performance2,586 cited
  • 2012Critical service logic: making sense of value creation and co-creation2,577 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1982From ritual to theatre : the human seriousness of play1,707 cited
  • 1995How Consumers Consume: A Typology of Consumption Practices1,701 cited
  • 2011Brand Love1,603 cited
  • 1999Consumer Value: A Framework for Analysis and Research

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1,527 cited

Cited by

  • 2020Christmas markets – marketplace icon16 cited
  • 2022Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia11 cited
  • 2019Rethinking marketplace culture: Play and the context of context10 cited