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Brand advocates – an Apple phenomenon? an exploratory study on brand advocacy amongst apple consumers
12 references·0 citing·34 second hop
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this work references cited by second hop

References

  • 1958The Cost of Capital, Corporation Finance and the Theory of Investment14,494 cited
  • 1988The Determinants of Capital Structure Choice6,108 cited
  • 1970Marketing Research3,552 cited
  • 2004The One Number You Need to Grow2,034 cited
  • 2003The one number you need to grow.1,683 cited
  • 1995Customer loyalty: how to earn it, how to keep it560 cited
  • 2002Managing the Customer Experience: Turning Customers into Advocates196 cited
  • 2007Capital Structure and Financial Performance: Evidence from Oman114 cited
  • 2010Strategies for distinctive brands105 cited
  • 2008Citizen marketers: when people are the message62 cited
  • 2006Determining the optimal capital structure: a practical contemporary approach56 cited
  • 2008Value Creation: The Power of Brand Equity16 cited

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