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Gratitude mediates consumer responses to marketing communications
16 references·2 citing·40 second hop
Gratitude mediates consumer responses to marketing communications (2017)Gratitude mediates consumer responses to …The Theory of Moral Sentiments (2014)The Theory of Moral SentimentsGratitude and well-being: A review and theoretical integration (2010)Gratitude and well-being: A r…The Role of Customer Gratitude in Relationship Marketing (2009)The Role of Customer Gratitud…Gratitude and Prosocial Behavior (2006)Gratitude and Prosocial Behav…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The grateful disposition: A conceptual and empirical topography. (2002)The grateful disposition: A c…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…Relationship management in public relations: dimensions of an organization-public relationship (1998)Relationship management in pu…The value concept and relationship marketing (1996)The value concept and relatio…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Asymptotic Confidence Interva…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…The Evolution of Reciprocal Altruism (1971)The Evolution of Reciprocal A…The Norm of Reciprocity: A Preliminary Statement (1960)The Norm of Reciprocity: A Pr…Customer gratitude in relationship marketing strategies: a cross-cultural e-tailing perspective (2020)Customer gratitude in relatio…The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs (2019)The Effect of Participation E…Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Prospect theory: An analysis of decision under risk (1988)E-S-QUAL (2004)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer satisfaction with services: putting perceived value into the equation (2000)Customer repurchase intention (2003)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)An Evolutionary Theory of Economic Change. (1983)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The descent of man and selection in relation to sex (1907)The Evolution of Cooperation (1981)Social Theory of International Politics (1999)Five Rules for the Evolution of Cooperation (2006)Adaptation and Natural Selection (2008)Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods (2004)lavaan : An R Package for Structural Equation Modeling (2012)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Social Capital in the Creation of Human Capital (2000)Social Exchange Theory: An Interdisciplinary Review (2005)Counting blessings versus burdens: An experimental investigation of gratitude and subjective well-being in daily life. (2003)Moral Emotions and Moral Behavior (2006)Compassion: An evolutionary analysis and empirical review. (2010)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models12,786 cited
  • 1960The Norm of Reciprocity: A Preliminary Statement11,995 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1971The Evolution of Reciprocal Altruism11,007 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 2002The grateful disposition: A conceptual and empirical topography.3,662 cited
  • 1996The value concept and relationship marketing2,180 cited
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  • 2006Gratitude and Prosocial Behavior1,159 cited
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  • 2009The Role of Customer Gratitude in Relationship Marketing912 cited
  • 1998Relationship management in public relations: dimensions of an organization-public relationship

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  • 2020Customer gratitude in relationship marketing strategies: a cross-cultural e-tailing perspective29 cited
  • 2019The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs24 cited