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Entwicklungstendenzen der Markenführung aus Handelsperspektive
16 references·0 citing·48 second hop
Entwicklungstendenzen der Markenführung aus Handelsperspektive (2004)Entwicklungstendenzen der Markenführung a…The International Review of Retail, Distribution and Consumer Research (2015)The International Review of R…Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Begriffsabgrenzungen und Ersc…Dienstleistungsmarketing (2003)DienstleistungsmarketingRetail Branding und Integriertes Handelsmarketing (2002)Retail Branding und Integrier…Reducing Assortment: An Attribute-Based Approach (2001)Reducing Assortment: An Attri…Wirkung integrierter Kommunikation (1999)Wirkung integrierter Kommunik…Wirkung integrierter Kommunikation (1998)Wirkung integrierter Kommunik…Wettbewerbsstrategien im Einzelhandel (1998)Wettbewerbsstrategien im Einz…Why Store Brand Penetration Varies by Retailer (1997)Why Store Brand Penetration V…The influence of brand recognition on retail store image (1997)The influence of brand recogn…Retail marketing: From distribution to integration (1997)Retail marketing: From distri…Are store brands perceived to be just another brand? (1997)Are store brands perceived to…Small town shopping decline: dependence and inconvenience for the disadvanged (1995)Small town shopping decline: …Absatz- und Beschaffungsmarketing des Einzelhandels (1990)Absatz- und Beschaffungsmarke…Exploring the Development of Store Images (1986)Exploring the Development of …Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik (1951)Die Gewinnung des öffentliche…Specification Tests in Econometrics (1978)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)The Introduction and Performance of Store Brands (1995)On the use of structural equation models for marketing modeling (2000)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing (2013)Managing brand equity : capitalizing on the value of a brand name. (1991)The Influence of Store Environment on Quality Inferences and Store Image (1994)The naked truth of celebrity endorsement (2003)The impact of hospital brand image on service quality, patient satisfaction and loyalty (2011)Brand interactions and social media: Enhancing user loyalty through social networking sites (2016)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)The Changing Role of Marketing in the Corporation (1992)Retailer adoption of the Internet – Implications for retail marketing (2000)Do international entry decisions of retail chains matter in the long run? (2001)Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior (2008)Conflict, arousal, and curiosity. (1960)When choice is demotivating: Can one desire too much of a good thing? (2000)When choice is demotivating: Can one desire too much of a good thing? (2000)Consumer Shopping and Spending across Retail Formats (2004)How Does Assortment Affect Grocery Store Choice? (2009)Great Expectations?! Assortment Size, Expectations, and Satisfaction (2010)When Do Private Labels Succeed (1993)Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Household store brand proneness: A framework (1996)Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy (2004)A dynamic model for advertising and pricing competition between national and store brands (2007)Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research (2009)The Information Processing of Pictures in Print Advertisements (1983)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)On the relationship between store image, store satisfaction and store loyalty (1998)A model of destination image formation (1999)The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions (1988)Multinational Enterprises and the Global Economy. (1995)Reappraising the Eclectic Paradigm in an Age of Alliance Capitalism (1995)Geographies of retailing and consumption (2000)Low Prices are Just the Beginning: Price Image in Retail Management (2013)The impact of online shopping attributes on customer satisfaction and loyalty: Moderating effects of e-commerce experience (2021)Perceived value: a critical examination of definitions, concepts and measures for the service industry (2011)Digital manufacturing-driven transformations of service supply chains for complex products (2014)Building, measuring, and profiting from customer loyalty (2015)Markenpolitik für Nonprofit-Organisationen (2004)Kundenmitwirkung bei der Entwicklung von industriellen Dienstleistungen — eine phasenbezogene Analyse (2005)Wandel in der Markenführung – vom instrumentellen zum identitätsorientierten Markenverständnis (2005)Stellenwert und Gegenstand des Markenmanagement (2002)Theoretisches Grundkonzept der identitätsorientierten Markenführung (2002)Brands Defined as Semiotic Marketing Systems (2014)
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References

  • 1997Why Store Brand Penetration Varies by Retailer589 cited
  • 1986Exploring the Development of Store Images573 cited
  • 2001Reducing Assortment: An Attribute-Based Approach394 cited
  • 2015The International Review of Retail, Distribution and Consumer Research387 cited
  • 1995Small town shopping decline: dependence and inconvenience for the disadvanged312 cited
  • 1997The influence of brand recognition on retail store image226 cited
  • 1997Retail marketing: From distribution to integration172 cited
  • 2003Dienstleistungsmarketing163 cited
  • 1951Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik141 cited
  • 1997Are store brands perceived to be just another brand?121 cited
  • 1998Wirkung integrierter Kommunikation119 cited
  • 1990Absatz- und Beschaffungsmarketing des Einzelhandels106 cited
  • 2004Begriffsabgrenzungen und Erscheinungsformen von Marken85 cited
  • 2002Retail Branding und Integriertes Handelsmarketing73 cited
  • 1998Wettbewerbsstrategien im Einzelhandel61 cited
  • 1999Wirkung integrierter Kommunikation

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