References

• 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
• 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1991Structural Equations with Latent Variables.17,443 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 2000Marketing management: analysis. planning. implementation and control6,649 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1996Measuring Brand Equity Across Products and Markets3,591 cited
• 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
• 2006Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration3,409 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
• 1991The use of lisrel in validating marketing constructs1,864 cited
• 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited