References

No references inside the corpus for this window.

Cited by

• 2007The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter123 cited
• 2002Implications of Using Male and Female Voices in Commercials: An Exploratory Study89 cited
• 2003Cognitive Evaluation: Prompts used to Measure Sponsorship Awareness86 cited
• 2003On covert communication in advertising56 cited
• 2006Laughing to Keep From Crying: Humor and Aggression in Television Commercial Content50 cited
• 2015Optimal Budget Allocation Across Search Advertising Markets48 cited
• 2008Packages with Cartoon Trade Characters Versus Advertising: An Empirical Examination of Preschoolers' Food Preferences42 cited
• 2010How does awareness evolve when advertising stops? The role of memory40 cited
• 2006Coarse Thinking and Persuasion33 cited
• 2006Virtual advertising and brand awareness28 cited
• 2004Teaching Ethics, Heuristics, and Biases26 cited
• 2005Advertising and Coordination in Markets with Consumption Scale Effects26 cited
• 2021Principles of Integrated Marketing Communications20 cited
• 2011Recreational golfers' attitudes and awareness of sponsorship: a case study of the 2008 Ryder Cup16 cited