Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Ritualization: A Strategic Tool to Position Brands in International Markets

16 references·9 citing·43 second hop

FromToDepth

this work references cited by second hop

References

1984A resource‐based view of the firm25,618 cited
1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1916THE ELEMENTARY FORMS OF RELIGIOUS LIFE8,361 cited
1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
1976Individualism and Collectivism6,058 cited
1989The self and social behavior in differing cultural contexts.5,019 cited
2001Brand Community3,994 cited
2000STRATEGY IN EMERGING ECONOMIES.3,835 cited
2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
2001The resource-based view of the firm: Ten years after 19913,450 cited
1974Self-monitoring of expressive behavior.3,416 cited
1983THE GLOBALIZATION OF MARKETS3,411 cited
1916The Elementary Forms of Religious Life3,400 cited
2000An Examination of Selected Marketing Mix Elements and Brand Equity

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

3,370 cited

Cited by

2019Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs141 cited
2020Determinants of international marketing strategy for emerging market multinationals76 cited
2020Human capital readiness and global market orientation in Indonesian Micro-, Small- and-Medium-sized Enterprises business performance60 cited
2024Luxury value perceptions and consumer outcomes: A meta‐analysis39 cited
2021Building consumer connection with new brands through rituals: the role of mindfulness28 cited
2022Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase28 cited
2023How does ritualistic service increase brand evangelism through E2C interaction quality and memory? The moderating role of social phobia27 cited
2021Research on scale development of consumption rituals13 cited
2025Once Upon a Brand1 cited