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Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach
16 references·0 citing·45 second hop
Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach (2016)Exploring Integrated Marketing Communicat…Marketing communications: a European perspective (2013)Marketing communications: a E…Building strong brands in a modern marketing communications environment (2009)Building strong brands in a m…An extended model of the antecedents and consequences of consumer satisfaction for hospitality services (2008)An extended model of the ante…Do hoteliers need to manage image to retain loyal customers? (2007)Do hoteliers need to manage i…Consumer‐based brand equity and country‐of‐origin relationships (2006)Consumer‐based brand equity a…The theory of human development: A cross-cultural analysis (2003)The theory of human developme…Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Compa…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…A Theory of Cultural Values and Some Implications for Work (1999)A Theory of Cultural Values a…Cultural Influences on Service Quality Expectations (1998)Cultural Influences on Servic…National Culture and New Product Development: An Integrative Review (1996)National Culture and New Prod…National Culture and New Product Development: An Integrative Review (1996)National Culture and New Prod…Beyond individualism/collectivism: New cultural dimensions of values. (1994)Beyond individualism/collecti…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Client Perceptions of Integrated Marketing Communications (1993)Client Perceptions of Integra…Managing Brand Equity (1991)Managing Brand EquityBuilding Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Social Support as a Moderator of Life Stress (1976)The Confucius connection: From cultural roots to economic growth (1988)The Authoritarian Personality (2001)The Relationships between Culture and Behavioral Intentions toward Services (2001)The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations (2003)Avoiding uncertainty in Hofstede and GLOBE (2010)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Are social media replacing traditional media in terms of brand equity creation? 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(1998)Hofstede's model of national cultural differences and their consequences: A triumph of faith - a failure of analysis (2002)Upper Echelons Theory: An Update (2007)The weirdest people in the world? (2010)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)
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References

  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Managing Brand Equity3,818 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1999A Theory of Cultural Values and Some Implications for Work3,102 cited
  • 1994Beyond individualism/collectivism: New cultural dimensions of values.2,403 cited
  • 2009Building strong brands in a modern marketing communications environment1,143 cited
  • 1998Cultural Influences on Service Quality Expectations772 cited
  • 2003The theory of human development: A cross-cultural analysis658 cited
  • 1996National Culture and New Product Development: An Integrative Review481 cited
  • 2006Consumer‐based brand equity and country‐of‐origin relationships419 cited
  • 2008An extended model of the antecedents and consequences of consumer satisfaction for hospitality services395 cited
  • 2013Marketing communications: a European perspective357 cited
  • 1996National Culture and New Product Development: An Integrative Review316 cited
  • 1993Client Perceptions of Integrated Marketing Communications

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303 cited
  • 2007Do hoteliers need to manage image to retain loyal customers?266 cited
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