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Brand Strategies in the Era of Sustainability
15 references·16 citing·47 second hop
Brand Strategies in the Era of Sustainability (2017)Brand Strategies in the Era of Sustainabi…Sustainable Apparel Product Development: In Search of a New Dominant Social Paradigm for the Field Using Sustainable Approaches (2011)Sustainable Apparel Product D…Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers (2010)Why Ethical Consumers Don’t W…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Internal branding: an enabler of employees' brand‐supporting behaviours (2009)Internal branding: an enabler…Does image of country‐of‐origin matter to brand equity? (2007)Does image of country‐of‐orig…A hierarchical analysis of the green consciousness of the Egyptian consumer (2007)A hierarchical analysis of th…Internal brand building and structuration: the role of leadership (2006)Internal brand building and s…Green branding effects on attitude: functional versus emotional positioning strategies (2005)Green branding effects on att…Corporate social responsibility and stakeholder approach: a conceptual review (2005)Corporate social responsibili…Best of Breed: When it Comes to Gaining a Market Edge While Supporting a Social Cause, “Corporate Social Marketing” Leads the Pack (2005)Best of Breed: When it Comes …The power of emotion: Brand communication in business-to-business markets (2004)The power of emotion: Brand c…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)Enviropreneurial Marketing St…The Role of Corporations in Achieving Ecological Sustainability (1995)The Role of Corporations in A…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Artificial Intelligence in Digital Marketing Within the Framework of Sustainable Management (2024)Artificial Intelligence in Di…Promoting Responsible Sustainable Consumer Behavior through Sustainability Marketing: The Boundary Effects of Corporate Social Responsibility and Brand Image (2023)Promoting Responsible Sustain…How green sustainability efforts affect brand-related outcomes (2023)How green sustainability effo…Sustainable Marketing Strategies as an Essential Tool of Business (2022)Sustainable Marketing Strateg…Strategic sustainability in the construction industry: Impacts on sustainability performance and brand (2022)Strategic sustainability in t…Ensuring brand loyalty for firms practising sustainable marketing: a roadmap (2022)Ensuring brand loyalty for fi…Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line (2022)Enhancing Sustainable Cosmeti…Does Greenwashing Influence the Green Product Experience in Emerging Hospitality Markets Post-COVID-19? (2022)Does Greenwashing Influence t…Differences between Italian specialty milk in large-scale retailing distribution (2022)Differences between Italian s…The Impact of Information Technology and Sustainable Strategies in Hotel Branding, Evidence from the Greek Environment (2021)The Impact of Information Tec…A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web (2021)A taxonomy of sustainability …Sustainable Brand Management of Alimentary Goods (2020)Sustainable Brand Management …Market and Brand Positioning and Sustainability Strategies in International Marketing (2020)Market and Brand Positioning …Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets (2020)Impact of Selected Socio-Demo…Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice (2019)Bridging the gap between bran…Consumer Attitudes toward Sustainable Development and Risk to Brand Loyalty (2018)Consumer Attitudes toward Sus…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image (2012)How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Strategic Market Management (1984)A Communication-Based Marketing Model for Managing Relationships (1998)The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan (2011)Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Corporate social responsibility, firm reputation, and firm performance: The role of ethical leadership (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Enhance green purchase intentions (2012)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Exchange and Power in Social Life (2017)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The theory of planned behavior (1991)What affects green consumer behavior in China? A case study from Qingdao (2013)Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs (2014)Bridge the gap: Consumers’ purchase intention and behavior regarding sustainable clothing (2020)Self-Efficacy: The Exercise of Control (1999)Lost in translation: Exploring the ethical consumer intention–behavior gap (2012)Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Changing Course: A Global Business Perspective on Development and the Environment (1992)Beyond the business case for corporate sustainability (2002)Corporate Social Responsibility Theories: Mapping the Territory (2004)A framework of sustainable supply chain management: moving toward new theory (2008)Coefficient Alpha and the Internal Structure of Tests (1951)Attitudes towards environmentally friendly products (2011)Green product purchase intention: impact of green brands, attitude, and knowledge (2016)Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism (2019)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The Correlates of Entrepreneurship in Three Types of Firms (1983)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)Do green supply chains lead to competitiveness and economic performance? (2005)Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows (2017)
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References

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  • 2010Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers1,416 cited
  • 1997Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy1,094 cited
  • 2005Green branding effects on attitude: functional versus emotional positioning strategies573 cited
  • 2007A hierarchical analysis of the green consciousness of the Egyptian consumer567 cited
  • 2007Does image of country‐of‐origin matter to brand equity?538 cited
  • 2004The power of emotion: Brand communication in business-to-business markets355 cited
  • 2005Corporate social responsibility and stakeholder approach: a conceptual review308 cited
  • 2006Internal brand building and structuration: the role of leadership300 cited
  • 2009Internal branding: an enabler of employees' brand‐supporting behaviours289 cited
  • 2005Best of Breed: When it Comes to Gaining a Market Edge While Supporting a Social Cause, “Corporate Social Marketing” Leads the Pack

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246 cited
  • 2011Sustainable Apparel Product Development: In Search of a New Dominant Social Paradigm for the Field Using Sustainable Approaches101 cited
  • Cited by

    • 2023Promoting Responsible Sustainable Consumer Behavior through Sustainability Marketing: The Boundary Effects of Corporate Social Responsibility and Brand Image93 cited
    • 2018Consumer Attitudes toward Sustainable Development and Risk to Brand Loyalty82 cited
    • 2022Sustainable Marketing Strategies as an Essential Tool of Business69 cited
    • 2022Strategic sustainability in the construction industry: Impacts on sustainability performance and brand63 cited
    • 2020Sustainable Brand Management of Alimentary Goods54 cited
    • 2022Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line51 cited
    • 2022Ensuring brand loyalty for firms practising sustainable marketing: a roadmap47 cited
    • 2024Artificial Intelligence in Digital Marketing Within the Framework of Sustainable Management41 cited
    • 2019Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice35 cited
    • 2021A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web25 cited
    • 2020Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets23 cited
    • 2021The Impact of Information Technology and Sustainable Strategies in Hotel Branding, Evidence from the Greek Environment22 cited
    • 2022Does Greenwashing Influence the Green Product Experience in Emerging Hospitality Markets Post-COVID-19?22 cited
    • 2020Market and Brand Positioning and Sustainability Strategies in International Marketing15 cited
    • 2023How green sustainability efforts affect brand-related outcomes12 cited
    • 2022Differences between Italian specialty milk in large-scale retailing distribution11 cited