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The Brand Likeability Effect: Can Firms make Themselves more Likeable?
16 references·5 citing·36 second hop
The Brand Likeability Effect: Can Firms make Themselves more Likeable? (2013)The Brand Likeability Effect: Can Firms m…Advances in Consumer Research (2025)Advances in Consumer ResearchUsers of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…The Social Psychology of Procedural Justice (1988)The Social Psychology of Proc…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…A triangular theory of love. (1986)A triangular theory of love.Influence : science and practice (1985)Influence : science and pract…Attractive Quality and Must-Be Quality (1984)Attractive Quality and Must-B…What Should Be Done with Equity Theory? (1980)What Should Be Done with Equi…Procedural Justice: A Psychological Analysis (1976)Procedural Justice: A Psychol…Inequity In Social Exchange (1965)Inequity In Social ExchangeThe psychology of interpersonal relations. (1958)The psychology of interperson…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands (2023)B2B brand marketing in Africa…Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market (2021)Impact of the Strength of Rel…A Brand Like a Friend—How Brand Likeability Influences Brand Perception (2021)A Brand Like a Friend—How Bra…The Brand Likeability Scale: An Exploratory Study of Likeability in Firm-Level Brands (2015)The Brand Likeability Scale: …Relationship between product quality and customer satisfaction (2015)Relationship between product …Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Evolving to a New Dominant Logic for Marketing (2003)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)A Theory of Social Comparison Processes (1954)Exchange and Power in Social Life. (1965)Social stigma and self-esteem: The self-protective properties of stigma. (1989)Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories (2006)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)SURVEY RESEARCH (1999)Misinformation and Its Correction (2012)A Relational Model of Authority in Groups (1992)FOUNDATION FOR A GENERAL STRAIN THEORY OF CRIME AND DELINQUENCY* (1992)CONSEQUENCES OF ABUSIVE SUPERVISION. (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)From Intentions to Actions: A Theory of Planned Behavior (1985)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Managing Legitimacy: Strategic and Institutional Approaches (1995)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1958The psychology of interpersonal relations.13,448 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1965Inequity In Social Exchange10,813 cited
  • 1988The Social Psychology of Procedural Justice6,583 cited
  • 1985Influence : science and practice3,573 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 1984Attractive Quality and Must-Be Quality3,436 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1980What Should Be Done with Equity Theory?3,007 cited
  • 1976Procedural Justice: A Psychological Analysis2,907 cited
  • 1986A triangular theory of love.

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Cited by

  • 2015Relationship between product quality and customer satisfaction26 cited
  • 2015The Brand Likeability Scale: An Exploratory Study of Likeability in Firm-Level Brands21 cited
  • 2023B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands15 cited
  • 2021Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market15 cited
  • 2021A Brand Like a Friend—How Brand Likeability Influences Brand Perception10 cited