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Cynical consumers : dangerous enemies, loyal friends

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1984The Efficient Assessment of Need for Cognition2,911 cited

Cited by

2009Tragedies of the Broadcast Commons: Consumer Perspectives on the Ethics of Product Placement and Video News Releases16 cited
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2024When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM13 cited
2016Tüketimde Sinik Tutum: Tüketici Sinizminin Sebep ve Sonuçları - Cynical Attitude in Consumption: The Antecedents and Consequences of Consumer Cynicism13 cited
2019Tüketici Sinizmi Kavramı ve Ağızdan Ağıza Pazarlama Eylemlerinin Sinik Tüketici Davranışlarına Etkisi Konusunda Bir Uygulama12 cited