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The influence of image interactivity upon user engagement when using mobile touch screens

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References

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2016

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Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

348 cited

2016The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective325 cited

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2020Seeing it is like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)79 cited
2021I need to touch it to buy it! How haptic information influences consumer shopping behavior across channels75 cited
2021Impact of consumer innovativeness on really new product adoption74 cited
2020Mobile Payment: The Next Frontier of Payment Systems? - an Empirical Study Based on Push-Pull-Mooring Framework71 cited
2019Interacting with background music engages E-Customers more: The impact of interactive music on consumer perception and behavioral intention68 cited
2019David versus Goliath - Service quality factors for niche providers in online retailing55 cited
2020A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL)53 cited
2017Enabling the digital fashion consumer through fit and sizing technology51 cited
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