References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
• 1991Managing Brand Equity3,818 cited
• 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
• 1998Constructive Consumer Choice Processes2,850 cited
• 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
• 1980Pricing: Making Profitable Decisions1,780 cited
• 1989Country Image: Halo or Summary Construct?1,315 cited
• 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility992 cited
• 1996Veblen Effects in a Theory of Conspicuous Consumption978 cited
• 1988Country-of-Origin Effects for Uni-National and Bi-National Products961 cited
• 2002Country equity and country branding: Problems and prospects767 cited
• 2007Does image of country‐of‐origin matter to brand equity?578 cited
• 2003Buying or browsing?545 cited
• 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility446 cited
• 1993Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product432 cited