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Determinants and outcomes of brand hate

16 references·16 citing·41 second hopsampled

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References

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2004

Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis

1,512 cited

Cited by

2019A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights383 cited
2020Role of brand experience in shaping brand love251 cited
2019The five types of brand hate: How they affect consumer behavior244 cited
2018Trajectories of brand hate203 cited
2020Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions191 cited
2021Negative emotions in consumer brand relationship: A review and future research agenda187 cited
2018Positive and negative behaviours resulting from brand attachment178 cited
2020Brand hate: a multidimensional construct177 cited
2019Brand experience effects on brand attachment: The role of brand trust, age, and income: anglais169 cited
2022Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands168 cited
2018Consumer Brand Hate: Steam rolling whatever I see151 cited
2019Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting146 cited
2018The impact of self-congruity (symbolic and functional) on the brand hate137 cited
2019The Phenomenon of Brand Love: A Systematic Literature Review134 cited
2020I can’t stop hating you: an anti-brand-community perspective on apple brand hate132 cited
2024When going green goes wrong: The effects of greenwashing on brand avoidance and negative word-of-mouth132 cited