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Integrated marketing communication and tourism : a case study of Icehotel AB
16 references·0 citing·32 second hop
Integrated marketing communication and tourism : a case study of Icehotel AB (2003)Integrated marketing communication and to…Marketing in Travel and Tourism (2012)Marketing in Travel and Touri…Qualitative Data Analysis (2008)Qualitative Data AnalysisIntegrated Marketing Communications (2004)Integrated Marketing Communic…Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…Addressing services’ intangibility through integrated marketing communication: an exploratory study (2002)Addressing services’ intangib…Point of View: Does Advertising Cause a ‘Hierarchy of Effects’? (2001)Point of View: Does Advertisi…Imc: Using Advertising and Promotion to Build Brands (2001)Imc: Using Advertising and Pr…Image segmentation: the case of a tourism destination (2001)Image segmentation: the case …IMC, brand communications, and corporate cultures (2000)IMC, brand communications, an…Promotion and marketing communications in the information marketplace (1998)Promotion and marketing commu…Marketing communications : an integrated approach (1998)Marketing communications : an…Strategic Marketing Communications: New Ways to Build and Integrate Communications (1997)Strategic Marketing Communica…Applications of case study research (1993)Applications of case study re…Tourism marketing and management handbook. (1989)Tourism marketing and managem…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Principles of Marketing (1972)Principles of MarketingAn Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location Upon That Image (1979)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley (1991)Effects of Sport Event Media on Destination Image and Intention to Visit (2003)Destination Image: A Meta-Analysis of 2000–2007 Research (2010)Patterns of tourists' emotional responses, satisfaction, and intention to recommend (2011)Introduction to Case Study (1997)Social Capital: A Missing Link to Disaster Recovery (2004)Using Numbers in Qualitative Research (2010)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media (2020)The tourism product (1994)Environmental management of a tourist destination (2000)Segmentation by motivation in rural tourism: A Korean case study (2008)The Emergence Of IMC: A Theoretical Perspective (2004)INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)The anatomy of the luxury fashion brand (2009)Evaluating ecotourism sustainability from the integrated perspective of resource, community and tourism (2005)The functional-psychological continuum in the cognitive image of a destination: A confirmatory analysis (2008)An exploratory inquiry into destination risk perceptions and risk reduction strategies of first time vs. repeat visitors to a highly volatile destination (2010)The management of destination brands: Five guiding principles based on recent developments in corporate branding theory (2007)Customer experience management: a critical review of an emerging idea (2010)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)How Many Interviews Are Enough? (2005)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)The qualitative content analysis process (2008)
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References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 2008Qualitative Data Analysis17,372 cited
  • 1993Applications of case study research7,853 cited
  • 1972Principles of Marketing5,587 cited
  • 2012Marketing in Travel and Tourism827 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
  • 2004Integrated Marketing Communications543 cited
  • 1989Tourism marketing and management handbook.497 cited
  • 2001Image segmentation: the case of a tourism destination418 cited
  • 1998Marketing communications : an integrated approach398 cited
  • 2001Imc: Using Advertising and Promotion to Build Brands296 cited
  • 2000IMC, brand communications, and corporate cultures139 cited
  • 1998Promotion and marketing communications in the information marketplace125 cited
  • 2001Point of View: Does Advertising Cause a ‘Hierarchy of Effects’?118 cited
  • 1997Strategic Marketing Communications: New Ways to Build and Integrate Communications62 cited
  • 2002Addressing services’ intangibility through integrated marketing communication: an exploratory study

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