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Brands as Core Assets: Trends and Challenges of Branding in Fashion Business
16 references·0 citing·30 second hop
Brands as Core Assets: Trends and Challenges of Branding in Fashion Business (2017)Brands as Core Assets: Trends and Challen…Welcome to the experience economy (2019)Welcome to the experience eco…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…The specificity of luxury management: Turning marketing upside down (2009)The specificity of luxury man…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization (2004)The Starbucks Brandscape and …Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…Welcome to the experience economy. (1998)Welcome to the experience eco…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …The Value of Brand Equity (1992)The Value of Brand EquityManaging Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Managing Brand Equity (1991)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Possessions and the Extended Self (1988)Scale Development : Theory and Applications (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Value‐based segmentation of luxury consumption behavior (2009)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)Communication and Control Processes in the Delivery of Service Quality (1988)Exploring the essence of memorable tourism experiences (2011)Value co-creation: concept and measurement (2014)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Customer experience management: toward implementing an evolving marketing concept (2015)
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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1998Welcome to the experience economy.3,099 cited
  • 2019Welcome to the experience economy2,562 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
  • 1992The Value of Brand Equity807 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
  • 2004The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization

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712 cited
  • 2009The specificity of luxury management: Turning marketing upside down644 cited
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