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How CSR Affects Brand Equity of Indian Firms?
16 references·3 citing·38 second hop
How CSR Affects Brand Equity of Indian Firms? (2017)How CSR Affects Brand Equity of Indian Fi…Advances in Consumer Research (2025)Advances in Consumer ResearchMaximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…The Social Responsibility of Business Is to Increase Its Profits (2007)The Social Responsibility of …Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Corporate Social Responsibili…Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods (2004)Confidence Limits for the Ind…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)The pyramid of corporate soci…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…A Three-Dimensional Conceptual Model of Corporate Performance (1979)A Three-Dimensional Conceptua…Corporate social responsibility and customer's responses: CSR authenticity and government intervention during the COVID-19 pandemic (2023)Corporate social responsibili…Corporate Social Responsibility and Customer Loyalty: The Mediating Role of Co-creation and Customer Trust (2023)Corporate Social Responsibili…Consumer's response to CSR activities: Mediating role of brand image and brand attitude (2018)Consumer's response to CSR ac…Psychology of intergroup relations (1986)Social Identity Theory and the Organization (1989)What We Know and Don’t Know About Corporate Social Responsibility (2012)Corporate social responsibility and access to finance (2013)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Can Business Afford to Ignore Social Responsibilities? 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References

  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 2025Advances in Consumer Research13,486 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 2007The Social Responsibility of Business Is to Increase Its Profits11,534 cited
  • 1979A Three-Dimensional Conceptual Model of Corporate Performance10,545 cited
  • 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders9,382 cited
  • 2004Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods7,886 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,671 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,194 cited
  • 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,459 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,377 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale

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3,069 cited
  • 1995The Comparative Advantage Theory of Competition2,728 cited
  • 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,712 cited
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    • 2018Consumer's response to CSR activities: Mediating role of brand image and brand attitude371 cited
    • 2023Corporate social responsibility and customer's responses: CSR authenticity and government intervention during the COVID-19 pandemic22 cited
    • 2023Corporate Social Responsibility and Customer Loyalty: The Mediating Role of Co-creation and Customer Trust15 cited