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“Positioning” a Company as a Preferred Customer · Study

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Article“Positioning” a Company as a Preferred Customer

Alan J. Brokaw1978

Article1978

“Positioning” a Company as a Preferred Customer

Alan J. Brokaw · Charles N. Davisson

25 citations·0/0 files stored·Journal of Purchasing and Materials Management

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Quality and Supply Management Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition 1972An Attitude Model for the Study of Brand Preference 1968The Determinants of Vendor Selection: The Evaluation Function Approach

Cited by

2021Questioning the relevance of supplier satisfaction for preferred customer treatment: Antecedent effects of comparative alternatives and multi-dimensionality 2021The purchasing department's leadership role in developing and maintaining a preferred customer status 2023How startups become attractive to suppliers and achieve preferred customer status: Factors influencing the positioning of young firms 1982Salespeople View Buyer Behavior 1981Changing industrial buyer-seller pricing concerns

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1978Relationship between Salesperson Performance and Understanding of Customer Decision Makingarticle · 2 shared references 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equityarticle · 1 shared reference 2003Evolving to a New Dominant Logic for Marketingarticle · 1 shared reference 1990The Effect of a Market Orientation on Business Profitabilityarticle · 1 shared reference 1990The Effect of a Market Orientation on Business Profitabilityarticle · 1 shared reference 2016Understanding Customer Experience Throughout the Customer Journeyarticle · 1 shared reference

Details

Year1978

Typearticle

Published1978-03-01

VenueJournal of Purchasing and Materials Management

ISSN-L0094-8594

Languageen

Citations25

Files0 public / 0

ShelfQuality and Supply Management

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doi10.1111/j.1745-493x.1978.tb00412.x

openalex_workW2626912979

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