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“Positioning” a Company as a Preferred Customer

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References

1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition2,447 cited
1972An Attitude Model for the Study of Brand Preference242 cited
1968The Determinants of Vendor Selection: The Evaluation Function Approach191 cited

Cited by

2021Questioning the relevance of supplier satisfaction for preferred customer treatment: Antecedent effects of comparative alternatives and multi-dimensionality25 cited
2021The purchasing department's leadership role in developing and maintaining a preferred customer status24 cited
2023How startups become attractive to suppliers and achieve preferred customer status: Factors influencing the positioning of young firms15 cited
1982Salespeople View Buyer Behavior14 cited
1981Changing industrial buyer-seller pricing concerns10 cited

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