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The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions: A cue utilization approach

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References

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1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

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994 cited

1997The impact of other customers on service experiences: A critical incident examination of “getting along”766 cited

2010The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews761 cited

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