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Das Management der Internationalen Kommunikation
13 references·0 citing·37 second hop
Das Management der Internationalen Kommunikation (1993)Das Management der Internationalen Kommun…Models and Managers: The Concept of a Decision Calculus (2004)Models and Managers: The Conc…International Advertising Strategies: Global Commitment to Local Vision (1992)International Advertising Str…Global Marketing — Konzeption eines länderübergreifenden Marketing (1989)Global Marketing — Konzeption…Strategisches Internationales Marketing (1987)Strategisches Internationales…Standardization in international marketing: Is Ted Levitt in fact right? (1986)Standardization in internatio…Macht der Triade (1985)Macht der TriadeHow Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…Die Übertragbarkeit von Werbekonzeptionen auf internationale Märkte (1982)Die Übertragbarkeit von Werbe…Advertising Budget Allocation under Uncertainty (1982)Advertising Budget Allocation…Advertising and Communication Management (1981)Advertising and Communication…Multinational Marketing Management (1975)Multinational Marketing Manag…Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…Comparative Marketing: The First Twenty five Years (1981)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework (2010)Building Models for Marketing Decisions (2000)Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics (2006)Agent-based simulation of innovation diffusion: a review (2011)Progressive Focusing and Trustworthiness in Qualitative Research (2012)Information and Consumer Behavior (1970)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Reliability of Nominal Data Based on Qualitative Judgments (1989)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Advances in Consumer Research (2025)The Process and Effects of Mass Communication (1955)THE GLOBALIZATION OF MARKETS (1983)Reflections of Culture: An Analysis of Japanese and American Advertising Appeals (1987)Standardization versus adaptation of international advertising strategies: Towards a framework (1997)A Model of Advertising Standardization in Multinational Corporations (2001)Standardization/adaptation of international marketing strategy (2003)A STRATEGIC APPROACH TO INTERNATIONAL SEGMENTATION (1987)Investigating the Relationship between Marketing and Overall Satisfaction with Life in a Developing Country (1991)Tourists’ perceptions towards and satisfaction with service quality in the cross‐cultural service encounter: implications for hospitality and tourism management (2000)Markenstrategien im Wettbewerb (1988)“Make or buy”: the potential subversion of corporate strategy – the case of Philips (1995)Management strategischer Wettbewerbsvorteile (1995)Dynamische Internationalisierungsstrategie (1994)Internationales Marketing (2001)Strategic Export Pricing: A Long and Winding Road (2001)An Attitude-Behavior Framework for Distribution Channel Management (1985)Message strategy by product-class type: A matching model (1996)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)Enhancing New Product Development Performance: An Organizational Learning Perspective (1998)Design Science Research Contributions: Finding a Balance between Artifact and Theory (2018)Chapter 16 Inter-industry studies of structure and performance (1989)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)Meta-analysis: integrating accumulated knowledge (2017)
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References

  • 2004Models and Managers: The Concept of a Decision Calculus809 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results513 cited
  • 1986Standardization in international marketing: Is Ted Levitt in fact right?316 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results222 cited
  • 1981Advertising and Communication Management155 cited
  • 1975Multinational Marketing Management137 cited
  • 1992International Advertising Strategies: Global Commitment to Local Vision110 cited
  • 1985Macht der Triade109 cited
  • 1989Global Marketing — Konzeption eines länderübergreifenden Marketing76 cited
  • 1982Advertising Budget Allocation under Uncertainty58 cited
  • 1987Strategisches Internationales Marketing55 cited
  • 1982Die Übertragbarkeit von Werbekonzeptionen auf internationale Märkte15 cited

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