The Directions of On-going Air Carriers’ Hybridization: Towards Peerless Business Models?

Abstract

We define the directions of air carriers’ business models hybridization according to key attributes which are generally accepted by economic research. Using the conclusions of current hybridization literature as well as illustrative examples, we characterize hybridization as a complex, robust and multi-sided process going across all business models’ attributes. Just peerless business models of airlines investigated by a new methodological framework are seen by us as a very perspective research concept to identify competitive advantages of rivals at global market with air services.

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