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The use of big data in corporate communication
16 references·14 citing·46 second hop
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References

  • 2002Analyzing the Past to Prepare for the Future: Writing a Literature Review7,440 cited
  • 2012Business Intelligence and Analytics: From Big Data to Big Impact6,241 cited
  • 2012CRITICAL QUESTIONS FOR BIG DATA5,449 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 2014Beyond the hype: Big data concepts, methods, and analytics4,222 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2013Big data: a revolution that will transform how we live, work, and think3,631 cited
  • 2013Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content1,350 cited
  • 2015Reflections on societal and business model transformation arising from digitization and big data analytics: A research agenda1,291 cited
  • 2013Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House812 cited
  • 2012Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content799 cited
  • 2014Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation774 cited
  • 2012Mine Your Own Business: Market-Structure Surveillance Through Text Mining750 cited
  • 2014The Service Revolution and the Transformation of Marketing Science

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576 cited
  • 2015Strategic opportunities (and challenges) of algorithmic decision-making: A call for action on the long-term societal effects of ‘datification’493 cited
  • 2009Demand and supply integration: a conceptual framework of value creation through knowledge management336 cited
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