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Children perceptions of emotional and rational appeals in social advertisements
16 references·2 citing·42 second hop
Children perceptions of emotional and rational appeals in social advertisements (2017)Children perceptions of emotional and rat…Be rational or be emotional: advertising appeals, service types and consumer responses (2014)Be rational or be emotional: …Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames (2011)Effects of Prominence, Involv…Social marketing: influencing behaviors for good (2008)Social marketing: influencing…Designing and Conducting Mixed Methods Research (2007)Designing and Conducting Mixe…The brand attitude formation process of emotional and informational ads (2005)The brand attitude formation …Report of the APA Task Force on Advertising and Children (2004)Report of the APA Task Force …The impact of cognitive and/or affective processing styles on consumer response to advertising appeals (2002)The impact of cognitive and/o…The development of a child into a consumer (2001)The development of a child in…Children, Advertising, and Product Experiences: A Multimethod Inquiry (2000)Children, Advertising, and Pr…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…An introduction to psychological tests and scales (1997)An introduction to psychologi…Children and Television Advertising (1996)Children and Television Adver…Television and child development (1991)Television and child developm…Advertising and Promotion Management (1987)Advertising and Promotion Man…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Children and Commercial Persuasion: An Attribution Theory Analysis (1974)Children and Commercial Persu…The Mediating Role of Brand Attitude for Purchase Intention: Empirical Evidence from Fast Food Industry in Pakistan (2022)The Mediating Role of Brand A…TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision (2021)TV Advertisements: Assessing …Attention in delay of gratification. 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References

  • 2007Designing and Conducting Mixed Methods Research23,260 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 1987Advertising and Promotion Management868 cited
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  • 2002The impact of cognitive and/or affective processing styles on consumer response to advertising appeals

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202 cited
  • 1996Children and Television Advertising195 cited
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    • 2022The Mediating Role of Brand Attitude for Purchase Intention: Empirical Evidence from Fast Food Industry in Pakistan14 cited
    • 2021TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision10 cited