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La identidad de marca desde el criterio del consumidor ecuatoriano
7 references·2 citing·36 second hop
La identidad de marca desde el criterio del consumidor ecuatoriano (2017)La identidad de marca desde el criterio d…The impact of social identity of brand on brand loyalty development (2012)The impact of social identity…B2B service brand identity: Scale development and validation (2011)B2B service brand identity: S…Luxury Brand Management: A World of Privilege (2008)Luxury Brand Management: A Wo…Building brand identity in competitive markets: a conceptual model (2008)Building brand identity in co…The New Strategic Brand Management (2004)The New Strategic Brand Manag…Construir marcas poderosas (1996)Construir marcas poderosasBuilding Brand Identity: A Strategy for Success in a Hostile Marketplace (1995)Building Brand Identity: A St…Plan promocional: Herramienta para elevar el valor de marca del sector cooperativista en Tungurahua-Ecuador (2021)Plan promocional: Herramienta…Percepción de marca y comportamiento de compra del consumidor en empresas del sector comercial Tungurahua (2020)Percepción de marca y comport…Strategic Brand Concept-Image Management (1986)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Building Brand Community (2002)The missing link in building customer brand identification: The role of brand attractiveness (2016)The role of brand attachment strength in higher education (2016)Consumer's response to CSR activities: Mediating role of brand image and brand attitude (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Firm Resources and Sustained Competitive Advantage (1991)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The importance of corporate brand identity in business management: An application to the UK banking sector (2015)Building industrial brand equity on resource advantage (2017)Strategic B2B brand activism: Building conscientious purpose for social impact (2022)The measurement and antecedents of affective, continuance and normative commitment to the organization (1990)The Commitment-Trust Theory of Relationship Marketing (1994)The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia (2015)The Impact of Brand Experiences, Brand Equity and Corporate Branding on Brand Loyalty: Evidence from Jordan (2017)The Impact of Hotel Customer Engagement and Service Evaluation on Customer Behavior Intention: The Mediating Effect of Brand Trust (2022)La definición del concepto de percepción en psicología con base en la teoría Gestalt (2004)Comportamiento del consumidor (2008)La marca: identidad y estrategia (2013)Análisis del comportamiento de compra del segmento millenials frente a la pandemia Covid-19 (2020)Dimensions of Brand Personality (1997)Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors (2005)Contributing clarity by examining brand luxury in the fashion market (2011)Determinants of purchasing intention for fashion luxury goods in the Italian market (2011)Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean‐Variance Analysis (2018)Measures of Marketing Success: (2002)The Role of Packaging in Positioning an Orange Juice (2007)The Effect Of Promotion Type And Benefit Congruency On Brand Image (2011)A new measure of brand personality (2009)The specificity of luxury management: Turning marketing upside down (2009)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Destination Branding: Insights and Practices from Destination Management Organizations (2005)Destination image and destination personality: An application of branding theories to tourism places (2006)Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)
this work references cited by second hop

References

  • 2004The New Strategic Brand Management707 cited
  • 2008Building brand identity in competitive markets: a conceptual model487 cited
  • 1995Building Brand Identity: A Strategy for Success in a Hostile Marketplace259 cited
  • 2008Luxury Brand Management: A World of Privilege254 cited
  • 1996Construir marcas poderosas124 cited
  • 2011B2B service brand identity: Scale development and validation123 cited
  • 2012The impact of social identity of brand on brand loyalty development27 cited

Cited by

  • 2020Percepción de marca y comportamiento de compra del consumidor en empresas del sector comercial Tungurahua9 cited
  • 2021Plan promocional: Herramienta para elevar el valor de marca del sector cooperativista en Tungurahua-Ecuador8 cited

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