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Consumer Acceptance of Mobile Marketing through Mobile Phones: A Case Study of South African University Students
16 references·0 citing·45 second hop
Consumer Acceptance of Mobile Marketing through Mobile Phones: A Case Study of South African University Students (2017)Consumer Acceptance of Mobile Marketing t…Business Research Methods (2022)Business Research MethodsUnderstanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework (2016)Understanding mobile marketin…Innovative mobile marketing via smartphones (2012)Innovative mobile marketing v…A model of the relationship between psychological characteristics, mobile phone addiction and use of mobile phones by Taiwanese university female students (2012)A model of the relationship b…If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 (2011)If you love something, let it…Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets (2009)Factors Influencing Consumer …Understanding the acceptance of mobile SMS advertising among young Chinese consumers (2008)Understanding the acceptance …An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising (2007)An Empirical Study of the Dri…Factors influencing consumers' willingness to accept mobile advertising: a conceptual model (2005)Factors influencing consumers…Adoption of Mobile Internet Services: An Exploratory Study of Mobile Commerce Early Adopters (2005)Adoption of Mobile Internet S…Mobile marketing: the role of permission and acceptance (2004)Mobile marketing: the role of…Permission-based mobile advertising (2002)Permission-based mobile adver…Perils of Internet fraud: an empirical investigation of deception and trust with experienced Internet consumers (2000)Perils of Internet fraud: an …Exploratory consumer buying behavior: Conceptualization and measurement (1996)Exploratory consumer buying b…The Practice of Social Research (1989)The Practice of Social Resear…Marketing Research (1970)Marketing ResearchPerceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Analysis of users and non-users of smartphone applications (2009)The Role of Push-Pull Technology in Privacy Calculus: The Case of Location-Based Services (2009)The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)Diffusion of Innovations 1 (2019)The Presentation of Self in Everyday Life. 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References

  • 1989The Practice of Social Research14,398 cited
  • 2022Business Research Methods10,949 cited
  • 1970Marketing Research3,552 cited
  • 2002Permission-based mobile advertising595 cited
  • 1996Exploratory consumer buying behavior: Conceptualization and measurement586 cited
  • 2000Perils of Internet fraud: an empirical investigation of deception and trust with experienced Internet consumers581 cited
  • 2012A model of the relationship between psychological characteristics, mobile phone addiction and use of mobile phones by Taiwanese university female students568 cited
  • 2005Adoption of Mobile Internet Services: An Exploratory Study of Mobile Commerce Early Adopters487 cited
  • 2011If you love something, let it go mobile: Mobile marketing and mobile social media 4x4406 cited
  • 2004Mobile marketing: the role of permission and acceptance365 cited
  • 2008Understanding the acceptance of mobile SMS advertising among young Chinese consumers359 cited
  • 2016Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework343 cited
  • 2005Factors influencing consumers' willingness to accept mobile advertising: a conceptual model314 cited
  • 2007An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising299 cited

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  • 2012Innovative mobile marketing via smartphones291 cited
  • 2009Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets214 cited
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