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Storytelling, das Internet und die Marketingkommunikation – Wie Storytelling mit dem Internet an Bedeutung gewann und was sich daraus für die Marketingkommunikation lernen lässt

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References

1987Human Communication as Narration: Toward a Philosophy of Reason, Value, and Action1,400 cited
2012Schnelles Denken, langsames Denken846 cited
2014Storytelling in der Organisationskommunikation25 cited

Cited by

2019Online Public Relations25 cited
2018Online Public Relations9 cited

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