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Investigating Customer Perceptions of Loyalty Cards and their Influence on Purchasing Behaviour in Major Retail Stores
15 references·0 citing·37 second hop
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References

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  • 2014Does Customer Satisfaction Lead to Customer Trust, Loyalty and Repurchase Intention of Local Store Brands? The Case of Gauteng Province of South Africa97 cited
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  • 2012The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness

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