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Flying with Nicole Kidman or Jennifer Aniston? Brand funnel stages’ influence on brand personality
16 references·3 citing·46 second hop
Flying with Nicole Kidman or Jennifer Aniston? Brand funnel stages’ influence on brand personality (2017)Flying with Nicole Kidman or Jennifer Ani…A new measure of brand personality (2009)A new measure of brand person…Journal of Organizational Behavior (2006)Journal of Organizational Beh…Investigating the relationships among perceived value, satisfaction, and recommendations: The case of the Korean DMZ (2006)Investigating the relationshi…Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Destination Personality: An A…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)An examination of the effects…The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification (2001)The effect of brand personali…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…An Integrative Theory of Intergroup Conflict (2000)An Integrative Theory of Inte…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Tourism - Principles and Practice (1993)Tourism - Principles and Prac…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Alumni and their alma mater: …An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…The Social psychology of intergroup relations (1979)The Social psychology of inte…Toward an adequate taxonomy of personality attributes: Replicated factor structure in peer nomination personality ratings. (1963)Toward an adequate taxonomy o…#StayHome today so we can #TravelTomorrow: tourism destinations’ digital marketing strategies during the Covid-19 pandemic (2021)#StayHome today so we can #Tr…Buffering effects of brand perception to behavioural intention - Evidence of China airlines (2020)Buffering effects of brand pe…Nilai-nilai budaya soméah pada perilaku komunikasi masyarakat Suku Sunda (2019)Nilai-nilai budaya soméah pad…Personality: A Psychological Interpretation (1938)Personality and Motivation Structure and Measurement (1958)The happy personality: A meta-analysis of 137 personality traits and subjective well-being. (1998)Personality and leadership: A qualitative and quantitative review. (2002)A personality trait-based interactionist model of job performance. (2003)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Structural equation modeling in practice: A review and recommended two-step approach. 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this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2000An Integrative Theory of Intergroup Conflict12,493 cited
  • 1979The Social psychology of intergroup relations11,504 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification5,770 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 2003An examination of the effects of motivation and satisfaction on destination loyalty: a structural model3,379 cited
  • 1963Toward an adequate taxonomy of personality attributes: Replicated factor structure in peer nomination personality ratings.2,485 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 2006Journal of Organizational Behavior1,244 cited
  • 1993Tourism - Principles and Practice854 cited
  • 2006Destination Personality: An Application of Brand Personality to Tourism Destinations797 cited
  • 2006Investigating the relationships among perceived value, satisfaction, and recommendations: The case of the Korean DMZ618 cited

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  • 2009A new measure of brand personality606 cited
  • 2001The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification545 cited
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    • 2021#StayHome today so we can #TravelTomorrow: tourism destinations’ digital marketing strategies during the Covid-19 pandemic176 cited
    • 2019Nilai-nilai budaya soméah pada perilaku komunikasi masyarakat Suku Sunda20 cited
    • 2020Buffering effects of brand perception to behavioural intention - Evidence of China airlines20 cited