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Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories

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References

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797 cited

2005Brands as Signals: A Cross-Country Validation Study644 cited

1996Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context641 cited

Cited by

2019The impact of source credible online reviews on purchase intention196 cited
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2021Product returns management: a comprehensive review and future research agenda122 cited
2020Electronic logistics service quality and repurchase intention in e-tailing: Catalytic role of shopping satisfaction, payment options, gender and returning experience120 cited
2019The leniency of return policy and consumers’ repurchase intention in online retailing80 cited
2017Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment77 cited
2020Return policy, No joke: An investigation into the impact of a retailer's return policy on consumers' decision making70 cited
2019How Consumers Value Retailer's Return Policy Leniency Levers: An Empirical Investigation69 cited
2021Consumer rights or unethical behaviors: Exploring the impacts of retailer return policies40 cited
2018The role of brand innovativeness and customer hope in developing online repurchase intentions40 cited
2020Women are more likely to buy unknown brands than men: The effects of gender and known versus unknown brands on purchase intentions40 cited
2023Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector39 cited
2019The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin38 cited
2018Return policies and O2O coordination in the e-tailing age38 cited
2020Role of Online Retailers’ Post-sale Services in Building Relationships and Developing Repurchases: A Comparison-Based Analysis Among Male and Female Customers27 cited
2023Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce26 cited