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The concept of consumer vulnerability: Scale development and validation
16 references·10 citing·41 second hop
The concept of consumer vulnerability: Scale development and validation (2017)The concept of consumer vulnerability: Sc…Lay Rationalism: Individual Differences in using Reason versus Feelings to Guide Decisions (2014)Lay Rationalism: Individual D…Children's Advertising Literacy for Advergames: Perception of the Game as Advertising (2014)Children's Advertising Litera…An examination of materialism, conspicuous consumption and gender differences (2012)An examination of materialism…Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers (2010)Getting Ahead of the Joneses:…The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour (2009)The effects of sales promotio…Building Understanding of the Domain of Consumer Vulnerability (2005)Building Understanding of the…Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability (1997)Ethics and Target Marketing: …Consumer Vulnerability to Fraud: Influencing Factors (1997)Consumer Vulnerability to Fra…Individual differences in intuitive-experiential and analytical-rational thinking styles. (1996)Individual differences in int…Normative Influences on Impulsive Buying Behavior (1995)Normative Influences on Impul…Decision Making: Rational, Nonrational, and Irrational (1993)Decision Making: Rational, No…Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Measurement of Consumer Susce…Protecting the vulnerable (1985)Protecting the vulnerableRational Decision-Making in Business Organizations (1979)Rational Decision-Making in B…Irrational Behavior and Economic Theory (1962)Irrational Behavior and Econo…A new scale of social desirability independent of psychopathology. (1960)A new scale of social desirab…Alleviating Consumer Vulnerability Through Marketing Management (2026)Alleviating Consumer Vulnerab…Evolution of Robo‐Advisors: A Literature Review and Future Research Agenda (2025)Evolution of Robo‐Advisors: A…An Empirical Study of AI Financial Advisor Adoption Through Technology Vulnerabilities in the Financial Context (2025)An Empirical Study of AI Fina…Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type (2024)Understanding impulse buying …PUBLICSERV: Quality assessment scale for public services (2024)PUBLICSERV: Quality assessmen…Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel (2022)Family firms’ characteristics…Coping with crisis: The paradox of technology and consumer vulnerability (2021)Coping with crisis: The parad…Empowerment as latent vulnerability in techno-mediated consumption journeys (2020)Empowerment as latent vulnera…Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys (2019)Overcoming vulnerability: Cha…Designing retail spaces for inclusion (2018)Designing retail spaces for i…A theory of justice original editionEthical decision making: A review of the empirical literature (1994)Toward A Unified Conception Of Business Ethics: Integrative Social Contracts Theory (1994)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2012)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Helplessness: On Depression, Development, and Death (1975)Possessions and the Extended Self (1988)Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness (2014)Data Privacy: Effects on Customer and Firm Performance (2016)Consumer Vulnerability (2020)Advances in Consumer Research (2025)Understanding Attitudes and Predicting Social Behavior (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Measuring the Involvement Construct (1985)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Consumer perceived value: The development of a multiple item scale (2001)A Theory of Social Comparison Processes (1954)The Social Self: On Being the Same and Different at the Same Time (1991)The Theory of the Leisure Class (2009)The Psychology of Competition (2013)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)The relationship between materialism and personal well-being: A meta-analysis. (2014)Simple Heuristics That Make Us Smart (1999)A perspective on judgment and choice: Mapping bounded rationality. (2003)Heuristic Decision Making (2010)Crime and Punishment: An Economic Approach (1968)Crime and Punishment: An Economic Approach (1968)What Are Institutions? (2006)Impulse buying: Modeling its precursors (1998)The Influence of Culture on Consumer Impulsive Buying Behavior (2002)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The CES-D Scale (1977)Individual differences in two emotion regulation processes: Implications for affect, relationships, and well-being. (2003)The benefits of being present: Mindfulness and its role in psychological well-being. 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References

  • 1960A new scale of social desirability independent of psychopathology.8,683 cited
  • 1979Rational Decision-Making in Business Organizations2,893 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
  • 1995Normative Influences on Impulsive Buying Behavior1,941 cited
  • 1996Individual differences in intuitive-experiential and analytical-rational thinking styles.1,927 cited
  • 1962Irrational Behavior and Economic Theory1,177 cited
  • 2005Building Understanding of the Domain of Consumer Vulnerability895 cited
  • 1985Protecting the vulnerable656 cited
  • 1997Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability402 cited
  • 2010Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers327 cited
  • 1993Decision Making: Rational, Nonrational, and Irrational203 cited
  • 2012An examination of materialism, conspicuous consumption and gender differences173 cited
  • 2009The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour163 cited
  • 1997Consumer Vulnerability to Fraud: Influencing Factors146 cited
  • 2014Children's Advertising Literacy for Advergames: Perception of the Game as Advertising

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125 cited
  • 2014Lay Rationalism: Individual Differences in using Reason versus Feelings to Guide Decisions104 cited
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    • 2021Coping with crisis: The paradox of technology and consumer vulnerability167 cited
    • 2024Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type82 cited
    • 2019Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys53 cited
    • 2018Designing retail spaces for inclusion42 cited
    • 2020Empowerment as latent vulnerability in techno-mediated consumption journeys40 cited
    • 2022Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel33 cited
    • 2025Evolution of Robo‐Advisors: A Literature Review and Future Research Agenda16 cited
    • 2025An Empirical Study of AI Financial Advisor Adoption Through Technology Vulnerabilities in the Financial Context13 cited
    • 2024PUBLICSERV: Quality assessment scale for public services5 cited
    • 2026Alleviating Consumer Vulnerability Through Marketing Management0 cited