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ArticleReflections on customers’ primary role in markets

Kristina Heinonen2017

Article2017

Reflections on customers’ primary role in markets

Kristina Heinonen · Tore Strandvik

85 citations·0/0 files stored·European Management Journal

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Service and Product Innovation Customer Service Quality and Loyalty Innovation and Knowledge Management

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References

2003Evolving to a New Dominant Logic for Marketing 2009Business Models, Business Strategy and Innovation 2012Critical service logic: making sense of value creation and co-creation 2011GENERATING RESEARCH QUESTIONS THROUGH PROBLEMATIZATION.2010Expanding understanding of service exchange and value co-creation: a social construction approach 2016Service-dominant logic 2025 2014Value co-creation: concept and measurement 1993Tracking the evolution of the services marketing literature

Cited by

2022Digitalization-enabled evolution of customer value creation: An executive view in financial services 2022Customer ecosystems: exploring how ecosystem actors shape customer experience 2019Towards customer-induced service orchestration - requirements for the next step of customer orientation 2020Digitally connected services: Improvements through customer-initiated feedback 2019Value co-creation in service marketing: A critical (re)view 2020

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2015THE NORDIC SCHOOL - SERVICE MARKETING AND MANAGEMENT FOR THE FUTUREbook · 12 shared references 2020Customer-dominant service logicchapter · 10 shared references 2015Transformative service research and service dominant logic: Quo Vaditis?article · 9 shared references 2020Service-dominant logicchapter · 9 shared references 2022Customer ecosystems: exploring how ecosystem actors shape customer experiencearticle · 9 shared references 2022User-defined ecosystems in health and social carearticle · 9 shared references

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Year2017

Typearticle

Published2017-09-16

VenueEuropean Management Journal

ISSN-L0263-2373

Languageen

Citations85

Files0 public / 0

ShelfService and Product Innovation

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doi10.1016/j.emj.2017.09.005

openalex_workW2754195331

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Customer-to-customer interaction quality, promotion emotion, prevention emotion and attitudinal loyalty in mass services

2021Consumer-dominant social marketing: a definition and explication

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