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Reflections on customers’ primary role in markets
16 references·16 citing·43 second hopsampled
Reflections on customers’ primary role in markets (2017)Reflections on customers’ primary role in…Service-dominant logic 2025 (2016)Service-dominant logic 2025Value co-creation: concept and measurement (2014)Value co-creation: concept an…The Complexity of Context: A Service Ecosystems Approach for International Marketing (2013)The Complexity of Context: A …Critical service logic: making sense of value creation and co-creation (2012)Critical service logic: makin…GRASPING THE LOGIC OF PRACTICE: THEORIZING THROUGH PRACTICAL RATIONALITY. (2011)GRASPING THE LOGIC OF PRACTIC…GENERATING RESEARCH QUESTIONS THROUGH PROBLEMATIZATION. 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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2009Business Models, Business Strategy and Innovation8,325 cited
  • 2012Critical service logic: making sense of value creation and co-creation2,577 cited
  • 2011GENERATING RESEARCH QUESTIONS THROUGH PROBLEMATIZATION.1,583 cited
  • 2010Expanding understanding of service exchange and value co-creation: a social construction approach1,426 cited
  • 2016Service-dominant logic 20251,365 cited
  • 2014Value co-creation: concept and measurement1,218 cited
  • 1993Tracking the evolution of the services marketing literature977 cited
  • 2001Reframing Business: When the Map Changes the Landscape928 cited
  • 2006Adopting a service logic for marketing887 cited
  • 2011GRASPING THE LOGIC OF PRACTICE: THEORIZING THROUGH PRACTICAL RATIONALITY.813 cited
  • 2010A customer‐dominant logic of service789 cited
  • 1982An Applied Service Marketing Theory771 cited
  • 2004Service Management722 cited
  • 2002Reframing business: when the map changes the landscape593 cited
  • 2013The Complexity of Context: A Service Ecosystems Approach for International Marketing

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519 cited

Cited by

  • 2022Digitalization-enabled evolution of customer value creation: An executive view in financial services63 cited
  • 2022Customer ecosystems: exploring how ecosystem actors shape customer experience56 cited
  • 2019Towards customer-induced service orchestration - requirements for the next step of customer orientation43 cited
  • 2020Digitally connected services: Improvements through customer-initiated feedback42 cited
  • 2019Value co-creation in service marketing: A critical (re)view41 cited
  • 2019Application of Fuzzy Analytical Network Process (ANP) and VIKOR for the Assessment of Green Agility Critical Success Factors in Dairy Companies38 cited
  • 2020Customer-to-customer interaction quality, promotion emotion, prevention emotion and attitudinal loyalty in mass services34 cited
  • 2021Consumer-dominant social marketing: a definition and explication26 cited
  • 2018Revealing business customers’ hidden value formation in service24 cited
  • 2022User-defined ecosystems in health and social care19 cited
  • 2020Customer-dominant service logic17 cited
  • 2021Introducing a sensemaking perspective to the service experience17 cited
  • 2022Customer-Dominant Logic zur Gestaltung von Smart Services – Philosophie, Konzept und Umsetzung14 cited
  • 2023Supporting value co-creation through interaction during the pre-purchase customer journey: empirical evidence from B2B HR services14 cited
  • 2022A conceptual framework for co-creating memorable experiences: the metaphor of the journey14 cited
  • 2021Moderating effect of career planning on job support and motivational process of training transfer11 cited