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Sensory Experiences and Consumer Creativity
16 references·0 citing·50 second hop
Sensory Experiences and Consumer Creativity (2017)Sensory Experiences and Consumer Creativi…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…Hedonic tone and activation level in the mood-creativity link: Toward a dual pathway to creativity model. (2008)Hedonic tone and activation l…The Effects of Personal and Contextual Characteristics on Creativity: Where Should We Go from Here? (2004)The Effects of Personal and C…Market Orientation, Creativity, and New Product Performance in High-Technology Firms (2004)Market Orientation, Creativit…The effects of promotion and prevention cues on creativity. (2001)The effects of promotion and …Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products (2001)Cross-Functional Product Deve…Investing in creativity. (1996)Investing in creativity.Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? (1996)Improving the Store Environme…The Role of Imagery in Information Processing: Review and Extensions (1987)The Role of Imagery in Inform…Positive affect facilitates creative problem solving. (1987)Positive affect facilitates c…The Social Psychology of Creativity (1983)The Social Psychology of Crea…Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Using Background Music to Aff…Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Innovativeness, Novelty Seeki…Activism and Powerful Others: Distinctions within the Concept of Internal-External Control (1974)Activism and Powerful Others:…Creativity: Yesterday, Today and Tomorrow (1967)Creativity: Yesterday, Today …The associative basis of the creative process. (1962)The associative basis of the …Statistical principles in experimental design. 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References

  • 1962The associative basis of the creative process.4,140 cited
  • 1983The Social Psychology of Creativity3,164 cited
  • 1987Positive affect facilitates creative problem solving.2,987 cited
  • 2004The Effects of Personal and Contextual Characteristics on Creativity: Where Should We Go from Here?2,675 cited
  • 1980Innovativeness, Novelty Seeking, and Consumer Creativity1,715 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
  • 1996Investing in creativity.1,241 cited
  • 1974Activism and Powerful Others: Distinctions within the Concept of Internal-External Control1,193 cited
  • 2001The effects of promotion and prevention cues on creativity.1,092 cited
  • 2004Market Orientation, Creativity, and New Product Performance in High-Technology Firms1,086 cited
  • 1982Using Background Music to Affect the Behavior of Supermarket Shoppers1,074 cited
  • 2008Hedonic tone and activation level in the mood-creativity link: Toward a dual pathway to creativity model.1,046 cited
  • 1967Creativity: Yesterday, Today and Tomorrow1,008 cited
  • 2001

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Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
903 cited
  • 1996Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?883 cited
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