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The role of individual colour preferences in consumer purchase decisions
16 references·7 citing·46 second hop
The role of individual colour preferences in consumer purchase decisions (2017)The role of individual colour preferences…Effects of color and lighting on retail impression and identity (2016)Effects of color and lighting…Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels (2015)Isolated Environmental Cues a…The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions (2013)The Marketers’ Prismatic Pale…An ecological valence theory of human color preference (2010)An ecological valence theory …A cross‐cultural comparison of colour emotion for two‐colour combinations (2010)A cross‐cultural comparison o…Colour and meaning in corporate logos: An empirical study (2008)Colour and meaning in corpora…Biological components of sex differences in color preference (2007)Biological components of sex …Colour and product choice: a study of gender roles (2006)Colour and product choice: a …Packaging and purchase decisions (2004)Packaging and purchase decisi…Effects of hue, saturation, and brightness on preference (2002)Effects of hue, saturation, a…Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Managing Images in Different …What we know about consumers’ color choices (1999)What we know about consumers’…Effects of Color as an Executional Cue in Advertising: They're in the Shade (1997)Effects of Color as an Execut…Color meaning and context: Comparisons of semantic ratings of colors on samples and objects (1997)Color meaning and context: Co…Consumer decision‐making styles: a multi‐country investigation (1996)Consumer decision‐making styl…A System of Color-Preferences (1959)A System of Color-PreferencesHow to signal product variety on pack: an investigation of color and image cues (2023)How to signal product variety…Enhancing Industrial Design Competitiveness: Research and Application of a Machine Tool Industrial Design Decision-Making Method Based on Product Family Architecture and Systematic Evaluation (2023)Enhancing Industrial Design C…THE EFFECT OF PACKAGING COLOR SCHEME ON PERCEPTIONS, PRODUCT PREFERENCES, PRODUCT TRIAL, AND PURCHASE INTENTION (2021)THE EFFECT OF PACKAGING COLOR…Parents' Determinants Buying Intent on Environmentally Friendly Children's Clothing (2021)Parents' Determinants Buying …Factors affecting customer buying behavior in online shopping (2021)Factors affecting customer bu…The impact of color preference on adolescent children's choice of furniture (2020)The impact of color preferenc…Conjoint analysis of consumer preferences for dress design (2019)Conjoint analysis of consumer…How Advertising Works: What Do We Really Know? 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(1980)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Designing Effective Web Surveys (2008)Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders (2008)Fruits, foliage and the evolution of primate colour vision (2001)Color-in-Context Theory (2012)The inherence heuristic: An intuitive means of making sense of the world, and a potential precursor to psychological essentialism (2014)Color and emotion: effects of hue, saturation, and brightness (2017)The Measurement of Meaning (1957)Strategic Brand Concept-Image Management (1986)Culture and Consumption (1990)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)Colour appeal in website design within and across cultures: A multi-method evaluation (2009)Music–color associations are mediated by emotion (2013)A study of colour emotion and colour preference. 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this work references cited by second hop

References

  • 2010An ecological valence theory of human color preference747 cited
  • 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
  • 2004Packaging and purchase decisions563 cited
  • 1997Effects of Color as an Executional Cue in Advertising: They're in the Shade455 cited
  • 2007Biological components of sex differences in color preference440 cited
  • 2013The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions399 cited
  • 1996Consumer decision‐making styles: a multi‐country investigation325 cited
  • 1999What we know about consumers’ color choices282 cited
  • 1959A System of Color-Preferences264 cited
  • 2015Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels208 cited
  • 2002Effects of hue, saturation, and brightness on preference200 cited
  • 2008Colour and meaning in corporate logos: An empirical study142 cited
  • 2010A cross‐cultural comparison of colour emotion for two‐colour combinations108 cited
  • 2006Colour and product choice: a study of gender roles99 cited
  • 1997Color meaning and context: Comparisons of semantic ratings of colors on samples and objects

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88 cited
  • 2016Effects of color and lighting on retail impression and identity86 cited
  • Cited by

    • 2020The impact of color preference on adolescent children's choice of furniture55 cited
    • 2019Conjoint analysis of consumer preferences for dress design16 cited
    • 2021THE EFFECT OF PACKAGING COLOR SCHEME ON PERCEPTIONS, PRODUCT PREFERENCES, PRODUCT TRIAL, AND PURCHASE INTENTION15 cited
    • 2021Factors affecting customer buying behavior in online shopping14 cited
    • 2023How to signal product variety on pack: an investigation of color and image cues13 cited
    • 2021Parents' Determinants Buying Intent on Environmentally Friendly Children's Clothing9 cited
    • 2023Enhancing Industrial Design Competitiveness: Research and Application of a Machine Tool Industrial Design Decision-Making Method Based on Product Family Architecture and Systematic Evaluation7 cited