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Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications
16 references·0 citing·46 second hop
Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications (2017)Marketing illegitimacy within SMEs: learn…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Cognition and Capabilities: A Multi-Level Perspective (2013)Cognition and Capabilities: A…Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Usage, barriers and measureme…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Marketing and business performance (2011)Marketing and business perfor…An assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance (2008)The Relative Impact of Market…High‐quality relationships, psychological safety, and learning from failures in work organizations (2008)High‐quality relationships, p…Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)Market Orientation: A Meta-An…SME marketing in practice (2001)SME marketing in practiceCausation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency (2001)Causation and Effectuation: T…Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing (2000)Putting Entrepreneurship into…A Multidimensional Model of Organizational Legitimacy: Hospital Survival in Changing Institutional Environments (1998)A Multidimensional Model of O…Managing Legitimacy: Strategic and Institutional Approaches (1995)Managing Legitimacy: Strategi…Managerial Response to Changing Environments: Perspectives on Problem Sensing from Social Cognition (1982)Managerial Response to Changi…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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(2000)Modes of Network Governance: Structure, Management, and Effectiveness (2007)Common Beliefs and Reality About PLS (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)
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References

  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 1995Managing Legitimacy: Strategic and Institutional Approaches19,858 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,083 cited
  • 2001Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency4,283 cited
  • 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
  • 1998A Multidimensional Model of Organizational Legitimacy: Hospital Survival in Changing Institutional Environments1,269 cited
  • 1982Managerial Response to Changing Environments: Perspectives on Problem Sensing from Social Cognition1,209 cited
  • 2011Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands1,004 cited
  • 2008High‐quality relationships, psychological safety, and learning from failures in work organizations849 cited
  • 2008The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance822 cited
  • 2011Marketing and business performance691 cited
  • 2001

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SME marketing in practice
585 cited
  • 2013Cognition and Capabilities: A Multi-Level Perspective494 cited
  • 2000Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing373 cited
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