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Doing well and doing good

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
1990The Effect of a Market Orientation on Business Profitability7,973 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
1993Market Orientation: Antecedents and Consequences7,032 cited
1995Market Orientation and the Learning Organization4,379 cited
1993Market Orientation: Antecedents and Consequences4,340 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
1991Towards a dynamic theory of strategy3,948 cited
1991Managing Brand Equity3,818 cited
2006Social and Commercial Entrepreneurship: Same, Different, or Both?3,400 cited
2010From the Editors: Common method variance in international business research3,363 cited
2002Learning orientation, firm innovation capability, and firm performance3,047 cited
1993MARKOR: A Measure of Market Orientation2,353 cited
1997Strategic Orientation of the Firm and New Product Performance2,265 cited
2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance

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2,179 cited

1991New Product Diffusion Models in Marketing: A Review and Directions for Research2,090 cited

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