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ChapterMarketing Research on Fruit Branding

Maurizio Canavari2017

Chapter2017

Marketing Research on Fruit Branding

Maurizio Canavari

14 citations·0/0 files stored·Elsevier eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Sensory Analysis and Statistical Methods

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References

1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 2005Applied choice analysis a primer 2012The Product and the Brand 2010The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness 2009Food choices: What do we learn from combining sensory and economic experiments?2002Vertical Linkages in Agri-Food Supply Chains: Changing Roles for Producers, Commodity Groups, and Government Policy 2012Market orientation and marketing management of traditional food producers in the EU

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Year2017

Typechapter

Published2017-11-28

VenueElsevier eBooks

Languageen

Citations14

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/b978-0-08-101007-5.00009-9

openalex_workW2767944928

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