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Marketing Research on Fruit Branding
10 references·0 citing·44 second hop
Marketing Research on Fruit Branding (2017)Marketing Research on Fruit BrandingFruit Branding: Exploring Factors Affecting Adoption of the New Pear Cultivar ‘Angelys’ in Italian Large Retail (2015)Fruit Branding: Exploring Fac…The Product and the Brand (2012)The Product and the BrandMarket orientation and marketing management of traditional food producers in the EU (2012)Market orientation and market…The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness (2010)The relative influence of pac…Food choices: What do we learn from combining sensory and economic experiments? 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this work references cited by second hop

References

  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 2005Applied choice analysis a primer2,611 cited
  • 2012The Product and the Brand566 cited
  • 2010The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness315 cited
  • 2009Food choices: What do we learn from combining sensory and economic experiments?157 cited
  • 2002Vertical Linkages in Agri-Food Supply Chains: Changing Roles for Producers, Commodity Groups, and Government Policy141 cited
  • 2012Market orientation and marketing management of traditional food producers in the EU83 cited
  • 2001Creating value through brands: the ZESPRITM kiwi fruit case41 cited
  • 2015Fruit Branding: Exploring Factors Affecting Adoption of the New Pear Cultivar ‘Angelys’ in Italian Large Retail18 cited

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