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THE EFFECTS OF CONSUMER ORIENTATIONS ON THE CONSUMPTION OF COUNTERFEIT LUXURY BRANDS · Study

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ArticleTHE EFFECTS OF CONSUMER ORIENTATIONS ON THE CONSUMPTION OF COUNTERFEIT LUXURY BRANDS

Vertica Bhardwaj2010

Article2010

THE EFFECTS OF CONSUMER ORIENTATIONS ON THE CONSUMPTION OF COUNTERFEIT LUXURY BRANDS

Vertica Bhardwaj

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Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior Copyright and Intellectual Property

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 1988Structural equation modeling in practice: A review and recommended two-step approach.1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1992Alternative Ways of Assessing Model Fit 1988On the Evaluation of Structural Equation Models 1980Understanding Attitudes and Predicting Social Behavior 1985From Intentions to Actions: A Theory of Planned Behavior

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Year2010

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Published2010-01-01

Languageen

Citations7

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ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW27726886

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