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Impact of sensory marketing on consumer´s buying behaviour
16 references·1 citing·54 second hop
Impact of sensory marketing on consumer´s buying behaviour (2017)Impact of sensory marketing on consumer´s…Customer Sense (2013)Customer SenseSensory cues and shoppers' touching behaviour: the case of IKEA (2012)Sensory cues and shoppers' to…Sensory marketing: the multi‐sensory brand‐experience concept (2011)Sensory marketing: the multi‐…Sensory Marketing (2011)Sensory MarketingConsumer behaviour and sensory preference differences: implications for wine product marketing (2011)Consumer behaviour and sensor…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness (2010)The relative influence of pac…What is Sensory Marketing? (2009)What is Sensory Marketing?New Communications Approaches in Marketing: Issues and Research Directions (2009)New Communications Approaches…Driving sales through shoppers' sense of sound, sight, smell and touch (2009)Driving sales through shopper…Self‐Image Motives and Consumer Behavior: How Sacrosanct Self‐Beliefs Sway Preferences in the Marketplace (2007)Self‐Image Motives and Consum…Sensory evaluation based on linguistic decision analysis (2006)Sensory evaluation based on l…Reflective and Impulsive Determinants of Consumer Behavior (2006)Reflective and Impulsive Dete…Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound (2006)Brand Sense: How to Build Pow…Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior (2002)Yielding to Temptation: Self‐…Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice (2001)Choice Environment, Market Co…The Impact of Sensory Experience on the Buying Behavior of Coffee Shop Visitors in Indonesia (2022)The Impact of Sensory Experie…A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Judgment under uncertainty: Heuristics and biases (1982)Judgment Under Uncertainty: Heuristics and Biases. 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References

  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 2002Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior1,611 cited
  • 2011Sensory marketing: the multi‐sensory brand‐experience concept545 cited
  • 2001Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice340 cited
  • 2010The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness315 cited
  • 2006Reflective and Impulsive Determinants of Consumer Behavior307 cited
  • 2009New Communications Approaches in Marketing: Issues and Research Directions295 cited
  • 2006Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound293 cited
  • 2011Consumer behaviour and sensory preference differences: implications for wine product marketing250 cited
  • 2007Self‐Image Motives and Consumer Behavior: How Sacrosanct Self‐Beliefs Sway Preferences in the Marketplace229 cited
  • 2009Driving sales through shoppers' sense of sound, sight, smell and touch208 cited
  • 2006Sensory evaluation based on linguistic decision analysis176 cited
  • 2011Sensory Marketing174 cited
  • 2009

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What is Sensory Marketing?
125 cited
  • 2012Sensory cues and shoppers' touching behaviour: the case of IKEA121 cited
  • 2013Customer Sense79 cited
  • Cited by

    • 2022The Impact of Sensory Experience on the Buying Behavior of Coffee Shop Visitors in Indonesia14 cited