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Marketing and Poverty Alleviation: Synergizing Research, Education, and Outreach through the Subsistence Marketplaces Approach

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References

2013Reverse Innovation: Create Far From Home, Win Everywhere175 cited
2012Understanding poverty and promoting poverty alleviation through transformative consumer research164 cited
2009Building Entrepreneurship in Subsistence Markets: Microfranchising as an Employment Incubator108 cited
2015Cross-Sector Collaboration, Institutional Gaps, and Fragility: The Role of Social Innovation Partnerships in a Conflict-Affected Region101 cited
2015Understanding the Dynamics between Social Entrepreneurship and Inclusive Growth in Subsistence Marketplaces76 cited
2013Subsistence and Sustainability73 cited
2008Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces69 cited
2014Transformative Subsistence Entrepreneurship67 cited
2012Marketing and Public Policy: Transformative Research in Developing Markets61 cited
2009Fuel-efficient stoves for Darfur: The social construction of subsistence marketplaces in post-conflict settings55 cited
2011Sustainable Product and Market Development for Subsistence Marketplaces: Creating Educational Initiatives in Radically Different Contexts*42 cited
2007A Family Systems Interpretation of how Subsistence Consumers Manage: The Case of South Africa36 cited
2014“Until We Live Like They Live in Europe”35 cited
2015Subsistence Marketplaces: Looking Back, Looking Forward

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34 cited

2016Marketing’s Lost Frontier: The Poor31 cited

2017Marketing and Poverty Alleviation: The Perspective of the Poor31 cited

Cited by

2020The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool11 cited
2021Innovation in the subsistence marketplace: an analysis considering multiple concepts and approaches7 cited
2022Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers4 cited
2022What Are The Rural And Urban Marketing Components, If Any, Within Agri-Food Marketing In Bottom Of The Pyramid- Subsistence Market Contexts In Developing Countries? A Literature Review4 cited
2022What Are The Characteristics of Agri-Food Marketing in Bottom of The PyramidSubsistence Markets In Developing Economies?2 cited
2023Agri-Food Marketing in Bottom of the Pyramid-Subsistence Markets: Practical Considerations1 cited
2025Agri-Food Marketing in Bottom of the Pyramid-Subsistence Markets in Developing Economies: A Stocktaking and Reflection of Previous Research Conducted0 cited