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Relationship Marketing Success Through Investments in Services · Study

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ChapterRelationship Marketing Success Through Investments in Services

Anton Meyer2000

Chapter2000

Relationship Marketing Success Through Investments in Services

Anton Meyer · Christian Blümelhuber

19 citations·0/0 files stored·Springer eBooks

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Customer Service Quality and Loyalty Service and Product Innovation Customer churn and segmentation

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2025Advances in Consumer Research 2017The Motivation to Work 1990Zero defections: quality comes to services.1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden 1973Free Competition and the Optimal Amount of Fraud 1984Attractive Quality and Must-Be Quality 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?

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2000Customer Relationship Marketing in the Airline Industry 2017Knowledge Creation and Relationship Marketing in Family Businesses: A Case-Study Approach 2009Business Models of ERP System Providers

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2005Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Payarticle · 4 shared references 1998Why do customers switch? The dynamics of satisfaction versus loyaltyarticle · 4 shared references 1998The Effect of Corporate Image in the Formation of Customer Loyaltyarticle · 4 shared references 2007How to get lost customers back?article · 4 shared references 2010To Delight, or Not to Delight? This is the Question Service Firms Must Addressarticle · 4 shared references 2001A LONGITUDINAL STUDY OF THE EFFECT OF A SERVICE GUARANTEE ON SERVICE QUALITYarticle · 4 shared references

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Year2000

Typechapter

Published2000-01-01

VenueSpringer eBooks

Languageen

Citations19

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ShelfCustomer Service Quality and Loyalty

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doi10.1007/978-3-662-09745-8_7

openalex_workW27802650

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